Web Site Promotion on a Tight Budget

CREATE AN FAQ PAGEHaving a keyword rich, informative FAQ’s page is a great way for search engines to find you, thus generating more traffic to your site. Search engines love fresh content so be sure to update often with new solutions, tips, etc. Visitors will find your site because you solved their problem or answered their question.Since your site had the answers, visits have a better chance to convert to sales.CUSTOMER TESTIMONIALSUse your customer’s feed back to create a page of keyword rich content. Describe briefly what prompted the customer to write you and create internal text links to the products or services involved. The page will be search engine and friendly and helps develop consumer confidence at the same time.EMAIL AND “SNAIL” MAILPromote your web site using your customer’s email and mailing addresses. It’s a free and effective web site promotion technique.Sending emails occasionally keeps customers returning. Emails about new products, product tips or other useful information work well. Include a forward-to-a-friend feature to get referrals. Don’t email too often or you’ll be treated more like SPAM.Make your own post cards. Your local office supply store has everything you need.
Announce new product arrivals, thank customers for their recent purchase or offer some tips or advice. This small investment can reap big rewards.WRITE ARTICLESWriting your own articles is an excellent web site promotion tool. It’s a great marketing method with extra benefits include free web site promotion, traffic generation and search engine placement.Articles can be republished countless times on websites and blogs . Include a link to your homepage at the bottom of your article so readers will have an easy way to get to your site. Be sure to publish your article on your own site also.LINKINGA good linking campaign goes far to promote your web site. One way links are best. Reciprocal links are fine as long as they are with similar sites; also try to link to sites that have a page rank of 3 or better. Avoid 3-way links and web rings.Be sure to get listed in some relevant directories. Human edited directories like DMOZ are best, but can take a long time to list websites, so be patient and do not resubmit your site too often or they may not list you at all.Web site promotion does not have to cost a fortune. Using free emails, creating some keyword rich pages and utilizing an effective link campaign are just a few easy ways to promote your web site.

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